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![Pay-back-Group_logo.png](https://static.wixstatic.com/media/d6127b_4b9ae0a9233f473daf1976870eea8bc7~mv2.png/v1/fill/w_220,h_46,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Pay-back-Group_logo.png)
Comment faire évoluer son positionnement pour y intégrer les évolutions historiques d'un groupe, et sa vision prospective du marché ?
Un nouveau positionnement intégrant une proposition de valeur plus lisible, un discours moins technique et plus orienté bénéfices clients, et une image en cohérence avec sa stratégie
![mockup Pbg.png](https://static.wixstatic.com/media/d6127b_0c61b7fef1f24b21829ca8495f0a7abd~mv2.png/v1/fill/w_980,h_517,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/mockup%20Pbg.png)
![calipage gris.png](https://static.wixstatic.com/media/d6127b_d340bcfa68534e31ba72676e9fc1f19e~mv2.png/v1/fill/w_91,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/calipage%20gris.png)
![edf-1200.png](https://static.wixstatic.com/media/d6127b_4bec95017b664837b3b9a79e47a74867~mv2.png/v1/fill/w_61,h_31,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/edf-1200.png)
![generali gris.png](https://static.wixstatic.com/media/d6127b_f4053342f1624aa891d730e9beb57e88~mv2.png/v1/fill/w_43,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/generali%20gris.png)
![bpce gris.png](https://static.wixstatic.com/media/d6127b_d13d56953922457da655e6abaa3eee39~mv2.png/v1/fill/w_80,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/bpce%20gris.png)
![handy bag gris.png](https://static.wixstatic.com/media/d6127b_dd93d960db32478bb8db6846b64bb66b~mv2.png/v1/fill/w_52,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/handy%20bag%20gris.png)
![grdf gris.png](https://static.wixstatic.com/media/d6127b_647d7b344269498eaed64e6404f350ab~mv2.png/v1/fill/w_55,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/grdf%20gris.png)
![ccip gris.png](https://static.wixstatic.com/media/d6127b_e81e8b85adeb46e8b31af372014d37bf~mv2.png/v1/fill/w_100,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ccip%20gris.png)
![elior gris.png](https://static.wixstatic.com/media/d6127b_f79768a950374c20a4e4b23ee71f1daf~mv2.png/v1/fill/w_82,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/elior%20gris.png)
![logo-oui-go-gris.png](https://static.wixstatic.com/media/d6127b_0aef628db935479f94fbd727f8fa3cdb~mv2.png/v1/fill/w_40,h_40,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/logo-oui-go-gris.png)
![la-grande-recree(1).png](https://static.wixstatic.com/media/d6127b_eca23d75bfac410881c8bae825f35b6b~mv2.png/v1/fill/w_44,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/la-grande-recree(1).png)
![lvmh_logotype_simple_n-1.png](https://static.wixstatic.com/media/d6127b_c54e44e8c0d546f397ed34ce1bf571f4~mv2.png/v1/fill/w_73,h_31,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/lvmh_logotype_simple_n-1.png)
![melitta gris.png](https://static.wixstatic.com/media/d6127b_bb223c4dd1714d9593496ca82942e947~mv2.png/v1/fill/w_65,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/melitta%20gris.png)
![danone gris.png](https://static.wixstatic.com/media/d6127b_aa478db1980949f0882c59d27c759828~mv2.png/v1/fill/w_57,h_47,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/danone%20gris.png)
![ferrandi gris.png](https://static.wixstatic.com/media/d6127b_d800256a698d4053ba01be07e7f623ae~mv2.png/v1/fill/w_98,h_19,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/ferrandi%20gris.png)
![13-2.webp](https://static.wixstatic.com/media/d6127b_7aa9abee26014258bdd57264b01c36cf~mv2.webp/v1/fill/w_106,h_53,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/d6127b_7aa9abee26014258bdd57264b01c36cf~mv2.webp)
![invivo copie.png](https://static.wixstatic.com/media/d6127b_0b84fa62d9b94bee86a97ff50aa2e935~mv2.png/v1/fill/w_69,h_24,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/invivo%20copie.png)
![novartis gris.png](https://static.wixstatic.com/media/d6127b_06e619f5686e451aa25f671f0934bf49~mv2.png/v1/fill/w_71,h_12,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/novartis%20gris.png)
![smart-logo.png](https://static.wixstatic.com/media/d6127b_e3bdd9e4b6244967b01730e2bf4b3349~mv2.png/v1/fill/w_64,h_36,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/smart-logo.png)
![800px-Logo_Vinci.svg.png](https://static.wixstatic.com/media/d6127b_86b7d27e1e74455f9bd5f5f2556f4040~mv2.png/v1/fill/w_86,h_24,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/800px-Logo_Vinci_svg.png)
![SNCF_Design01_Logo_taille.png](https://static.wixstatic.com/media/d6127b_8968073ffb304ac38254d16724be1fae~mv2.png/v1/crop/x_1,y_0,w_284,h_165/fill/w_52,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/SNCF_Design01_Logo_taille.png)
![saint gobain gris.png](https://static.wixstatic.com/media/d6127b_d7f177b1c40843c7a91ec715ccff042d~mv2.png/v1/fill/w_73,h_30,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/saint%20gobain%20gris.png)
![suez gris.png](https://static.wixstatic.com/media/d6127b_835acd9dfe2946e7ab998f77c6b627c4~mv2.png/v1/fill/w_76,h_19,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/suez%20gris.png)
![picard gris.png](https://static.wixstatic.com/media/d6127b_6feb202c47944883aff481d03ca0413f~mv2.png/v1/fill/w_44,h_42,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/picard%20gris.png)
![orpi gris.png](https://static.wixstatic.com/media/d6127b_6e7697f244534b64a66b1c61f0e58d73~mv2.png/v1/fill/w_61,h_31,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/orpi%20gris.png)
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